Hugo.

Hi! I'm
Hugo Verhoef :)

I am a UX Researcher/ UX Designer with over 6 years of experience in user research, usability testing, and translating insights into effective, user centered solutions within a SaaS environment. I specialize in interviews, concept validation, iterative testing, and structuring complex data into clear, actionable information. My strengths lie in analysis, synthesis, and guiding multidisciplinary teams toward data-driven, user friendly product improvements.

Currently, I work as a UX Designer at Presspage, a SaaS company where I improve and update existing products while designing and validating new ones. Our solutions help major companies such as KLM, Booking, Logitech, and Porsche manage their corporate communications and workflows efficiently. As part of an agile development team, I employ a human centered, iterative design approach, combining user research, prototyping, and testing, to consistently deliver practical and impactful design solutions.
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Main skills.

UX Research

User interviews, usability testing, concept validation, desk research, quantitative data analysis, task analysis, customer journey mapping

UX Design

Translating complex data into user-friendly design solutions, lo-fi & hi-fi prototypes

Stakeholder Management
Agile / Scrum
Frontend development

HTML, CSS, Javascript, Python, SQL

Tool kit.

photoshop
Illustrator
Marvel
Invision
Figma
Sketch
Axure
...
June 2019 -
present
UX Designer Presspage
UX Research & Analysis

  • Led user interviews, feedback sessions, and task analyses to identify user needs, workflows, and pain points across various products.
  • Set up and conducted moderated and unmoderated usability tests for new and existing platform features.
  • Performed qualitative and quantitative analysis to support decision-making within the product roadmap.
  • Created research summaries and actionable insights for product management and development teams.
  • Developed personas and journey maps to create alignment with stakeholders.
From insights to solutions
  • Conducted discovery and validation research and translated the findings into a user-friendly design for a media inquiry system that streamlines communication between the company and media outlets, resulting in increased efficiency and improved response times.
  • Identified issues and bottlenecks in the previous CRM system and designed a new CRM solution that significantly improved efficiency and customer satisfaction.
  • Performed research into inconsistencies and friction points within the existing platform, forming the foundation for the development of a design system that greatly improved collaboration between design and development.
  • Analyzed mobile usage and inventoried usability issues, resulting in a validated design for a fully responsive platform.
  • Regularly tested low- and high-fidelity prototypes with end users to validate assumptions and steer iterative improvements.
Other
  • Close collaboration within an agile team with developers, product owners, and product managers.
  • Managed Presspage’s corporate website to ensure UX consistency.

Jan 2022 -
present
Maintaining the websites of Radically Open Security and Post Growth Entrepreneurship.

Jan 2018 -
June 2019
Newsroom developer Presspage

  • Using HTML, CSS/SCSS, and JavaScript, I designed and developed custom, responsive newsroom templates tailored to the specific needs of clients.
  • Managed the newsrooms of multiple clients.
  • Provided expert guidance and advice to clients and customer success managers on topics related to newsrooms.
  • Optimized the workflow for building newsrooms by implementing a design system, resulting in improved efficiency and consistency.
  • Led the onboarding process for three new newsroom developers.

Sep 2016 -
Jan 2017
UX Research Project OnderwijsAdvies

  • Conducted extensive discovery research into the needs of gifted children and the students who support them.
  • Used interviews, concept validation, and prototypes to gather insights.
  • Synthesized research findings into personas, journey scenarios, and a validated concept for a buddy system
  • Completed the project with research-based wireframes that formed the foundation for further development.

2014 -
2016
Website & Frontend Projects

Conducted user research, wireframing, and usability testing for various organizations, combined with front-end development (HTML, CSS, JS).
Projects included:

  • Fast@Home
  • Informatique
  • Praktijk de Leerbloem

...
2020
Axure RP9 Fundamentals - Udemy

I had to create a prototype to test a redesigned data-driven workflow (data tables, input forms). Axure was the perfect tool to build a complex interactive data-driven prototype. To learn more about how to apply logic, repeaters, and dynamic panels, I followed a couple of Axure tutorials. See course

2018
Vue.js Essentials - Udemy

Vue.js is a reasonably new JavaScript framework, but already widely used. To understand the structure of this framework, the possibilities, and the limititations, I decided to take this course. See course

2017
The complete Javascript course - Udemy

I already knew the very basics of JavaScript, but to learn the more advanced methods and patterns, I took this course. See course

2017
The complete Sass & SCSS course - Udemy

I took this course because I wanted to understand the difference between CSS3, SCSS and Sass and I wanted to learn the correct method to write SCSS. See course

January 2013 -
February 2017
Communication and Multimedia Design - The Hague University

During this study I learned how to setup up a iterative human-centred design process and I learned tools and techniques to design usable products.

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